Three Cheers - Brand Identity
Services
About
ThreeCheers, a thoughtful kids’ wear brand, offers premium yet affordable products with a focus on Styles, Comfort, and Childhood. Prioritizing quality and style, the brand ensures every child feels confident and carefree, where style meets comfort to create memorable childhood experiences.
Ideation
The brand identity for ThreeCheers was an exciting project, especially with the client’s clear direction from the start. They suggested a playful, fun vibe for the logo, specifically wanting a typographic approach. This made the initial concept easier to develop.
Our task was to mold and tweak this idea to achieve a professional finish while still capturing the carefree spirit of childhood. The end result is a logo that perfectly balances playfulness with a polished look, embodying the essence of style and comfort that ThreeCheers is all about.
The Logo
The primary and secondary logos for have been thoughtfully crafted to ensure versatility and consistency across all brand touchpoints. The vertical logo serves as the primary mark, designed to make a bold and recognizable statement, while the horizontal version offers flexibility for various applications.
Color & Typo
The vibrant, fun, and engaging colors capture the lively spirit of childhood and highlight the variety of styles the brand offers. The soft, playful typography adds a comforting vibe, perfectly aligning with the brand’s focus on playful, stylish, and comfortable clothing.
Web Design & Socials
We created social media posts and web design templates to give ThreeCheers a strong start in establishing their online presence. These designs are tailored to reflect the brand’s vibrant and playful identity, ensuring consistency across all digital platforms while engaging their audience with style and energy.
