Our Design Process

Discover our branding process and see how we drive measurable results for our clients.

01. KICKOFF CALL​

The process begins with a quick chat to discuss the project scope, deliverables, timelines, budget, and other details, ensuring a clear and smooth path forward. We will then share a proposal outlining everything agreed upon during the call, along with the contract. Once approved and signed, we’ll begin the project.

02. RESEARCH & CREATIVE DIRECTION​

Once you’ve shared the brief and all the necessary information, typically through a questionnaire or a call, we dive into analyzing it and begin our research. We explore your industry landscape, competitors, audience, etc to create moodboards/creative direction options to establish the look and feel of your brand.

03. CONCEPT DEVELOPMENT​

With a clear direction approved & established, we begin crafting strong concepts through lot of sketching, word mapping, etc. Once they are ready on paper, it will be vectorized digitally and we apply the best concept to industry-specific mockups to give you a clear idea of how your brand will look in reality. During the presentation we will walk you through each concepts and the idea behind each.

04. FEEDBACK & REFINEMENT​

This stage focuses on refining the chosen concept if needed. We work closely with you to make adjustments in color, typography, or style, offering a flexible process dedicated to ensuring your satisfaction with the final result.

05. BRAND GUIDELINES & ASSETS​

Once the logo, color palette, and typography are finalized, we compile everything into a comprehensive brand guidelines document, which includes eveything you need to use the design in future. In addition, we design any additional assets if needed, such as stationery, social media templates, or web design elements.

06. PROJECT COMPLETION & DELIVERY​

With all elements approved, we move towards project closure. Upon receiving the final payment, we package and deliver all design files in multiple formats suitable for print and digital use, ensuring your team has everything they need to implement the new visual identity and you’re equipped to stand out and shine!

Testimonials

It was a great experience to work with team SZEN. They were very professional and creative with their approach. Ashik was pleasing to work with and was able to deliver the project successfully with outstanding outcome. I would highly recommend SZEN to anyone who is looking to engage a creative professional with unmatched quality and skills.

- Shashank, Co-founder at Distant Origin

I'm extremely satisfied with the Logo, and other design requirements that you have provided our new business with. It was a seamless process and I appreciate your patience for taking us through this process seamlessly. Will definitely be working with you for future projects.

- Neeraj, Founder at One Unit Studios

Working with Ashik was an absolute pleasure. His dedication, professionalism, and methodical approach set him apart, and his creativity and passion truly shine through in his work. Ashik played a key role in shaping our brand’s identity, and the entire process was both enjoyable and rewarding. His ability to absorb feedback and implement it effectively ensured that the final outcome exceeded our expectations. I would be thrilled to collaborate with him again in the future.

- Nitesh, Co-Founder , Distant Origin

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