One Unit - Brand Identity Design
Services
About
One Unit Studios stands as a dynamic force in video production, evolving from humble beginnings to redefine norms. Renowned for impactful animations and video styles, specializing in crafting compelling ads, particularly within the food industry.
Initial Concepts
The wonderful challenge that comes with creating the logo for One Unit was to capture the essence without relying on the overused imagery of cameras and film reels? Our client made it clear they wanted to steer away from these clichés, desiring a logo that conveyed the dynamic energy of their work.
This requirement pushed us to dig deeper into the brand’s core values and express them through abstract forms and innovative design. We collaborated closely, bouncing ideas back and forth, and brought the whole design together!
Icon
The icon merges the initials “ON” and “UN” into a design that reflects the brand’s name. The open square suggests space for growth, highlighting the brand’s ongoing development, while the circle symbolizes unity and completeness.
Logo Unit
The primary logo is a horizontal combination of the icon and logotype. The typeface has been carefully modified from the original font to seamlessly connect with the icon, ensuring a unified and cohesive look. The secondary/vertical logo offers versatility while adaptable to various formats and layouts.
Type & Color
To match the vibrant energy of One Unit, I knew the color palette had to bring that same liveliness to the brand. we chose a bold orange, complemented by a range of hues that perfectly captures the dynamic feel of their videos, injecting a sense of fun while being premium.
Now for the typography, we picked a typeface that combines a playful vibe with a premium feel. It needed to be fun yet sophisticated, striking a balance that mirrors the brand’s character.
Testimonial
“I’m extremely satisfied with the Logo, and other design requirements that you have provided our new business with.
It was a seamless process and I appreciate your patience for taking us through this process seamlessly.
Will definitely be working with you for future projects”