BRUN - Brand Identity Design
Services
About
BRUN is a high-end streetwear brand dedicated to crafting comfortable, sustainable, and premium-quality clothing. With a focus on high quality, sustainability, and trendsetting designs, BRUN offers fashion-forward choices that align with customers’ values and aspirations.
Vision
Their mission is to inspire and empower young individuals to embrace their unique styles while making conscious choices for both fashion and the environment.
Initial Concepts
Crafted a multitude of compelling logo concepts, refined through multiple iterations, leading to the selection of a standout logo that encapsulates the brand’s essence.
Wordmark
The brand’s most crucial element is the logo/wordmark. It features solid capital letters, incorporating a closed ‘b’ and open others, symbolizing inclusivity and diversity. This arrangement reflects the brand’s dedication to fostering unity within the high-end streetwear community.
The logo’s utilization of solid, capital letters establishes a powerful and assured image, capturing the bold essence of the brand and its vision for a dynamic streetwear experience.
Icon
As an accompanying element to our logo, our icon/logomark features a bold, closed ‘b’ letter in capital form.
BOLD
The capital letter “B” exudes a sense of boldness and strength, aligning seamlessly with a brand aspiring to make a powerful statement in the fashion industry.
ETHICAL
Emphasizing ethical practices, the closed capital “B” serves as a symbolic representation of a closed loop. This mirrors the brand’s commitment to sustainability and responsible production, conveying the notion of closing the gap in ethical fashion.
Submark
Brun features a concise submark that complements the primary logo for diverse applications. This simplified representation ensures consistency and recognition across various platforms. With an elongated sans-serif font, it exudes openness and modernity, reinforcing the brand’s commitment to clarity and a forward-looking aesthetic.
The Palette
BRUN’s primary colors define the brand, used consistently across all platforms. Secondary colors complement primaries, applied strategically in specific areas. Neutrals provide balance, allowing for flexible design while maintaining brand harmony.
Typography
Our typography, reflecting the ethos of our high-end streetwear brand, exudes a bold, impactful, and modern sans-serif style, resonating with an urban aesthetic.
